10 artists x 100 years
To celebrate the first centenary of the Company, Giovanardi SpA addresses to Contemporary Art promoting an avant-garde project regarding the production and the displaying of Art pieces.
Research applied to materials and machinery translated into an artistic project that will culminate with an exhibition in the factory premises in October and November 2019, a period in which the factory will thus open its doors to: schools, citizens, institutions, foundations and local associations, customers, suppliers, employees families and anyone that could be interested.
An example of the fruitful cooperation between the artists and the manufacturing industrial organization, committed in the research of new visual languages to create culture.
10 the selected artists that are invited to take part by the curators Martina Cavallarin and Marco Tagliafierro, with the scientific coordination of Giovanna Felluga, that have highlighted, in an independent and complementary way, different aspects of the relationship Artist/Company and manufacturing organization.
An opportunity for each artist to create an art piece that communicates the know-how, the materials, the technology and the tools that Giovanardi SpA uses and develops since 100 years.
10X100 contemporary art factory develops in 3 phases:
The artist stays in the company to create and design the art pieces in strict contact with the production areas of Giovanardi SpA;
Production of the art pieces thanks to the technologies, machines and qualified technicians of Giovanardi SpA;
Set-up of an exhibition in the modern and sophisticated company premises. The art pieces dialogue with the innovative displays produced by Giovanardi SpA and with the production machineries.
“Our commitment consists in the daily research of technical-aesthetic solutions addressed to the great luxury brands to convey their universe of values. This allowed us to develop an attitude to attentive listening suitable to face increasingly sophisticated needs.
Hence the idea of celebrating the 100th anniversary of Giovanardi Spa with an artistic journey, not commissioning works to artists but putting our experience at their service, certain that this exchange will develop into a human and professional growth for each one of us”
Giovanardi SpA turns into an artistic, designing and productive workshop led by the 2 curators.
Five artists selected by Martina Cavallarin and five artists selected by Marco Tagliafierro that – with the direct cooperation with the owners, the technicians and the collaborators – convert the Company in a cultural exchange lab that lets the ideas flow, an intersection of contemporary artistic experiences.