Lights, geometry and colors in 3D

The Dada artist Sophie Teauber-Arp is the inspiration for the windows Fendi in Europe, Beverly Hills and Miami.

Client
Fendi
Sector
Fashion & Lifestyle
Tag
Retail
Summary

Our challenge for the windows of the European boutiques Fendi: to magnify the magic of the works of the Swiss artist Sophie Teauber-Arp, by transforming them into lit sculptures with bright colors.

The first step of our cooperation with Fendi Fashion House involves the study of the works by Sophie Teauber-Arp, a Swiss Dadaist painter and designer, who has created art in the 20s and 30s. The artist has inspired the Fendi Fall / Winter 2015-2016 collection and the style of the windows of the boutiques Fendi.

Starting from her drawings, we have created 3D lit works for four types of windows: a small and medium-scale production, for Europe.

The windows display the dialogue of colors and shapes between the outfits of the Fendi collection and the lit art works.

During the cooperation with the customer, we hosted study-meetings in our company with our designers working on 3D design software.

After the definition of the volumes and the creation of the mockups, we have selected the suitable colors and varnishing techniques, focusing on the engineering of the painting processes, usually managed manually.

The production of the prototypes with approved finishing has followed a detailed study of lighting technologies to enhance the colors.

Finally, we carried out the necessary tests for assembly and installation.

The result: the art of Sophie Teauber-Arp was admired in the windows Fendi in Europe, Beverly Hills and Miami.

Steps
1.3D design of the art works
2.Development of 3D models in grey shades
3.Definition of the volumes
4.Creation of mockups in rough wood
5.Selection of colors and varnishing techniques
6.Study of lighting technologies
7.Production of prototypes with approved finishing
8.Assembly test
9.Installation test
Team
Dariush Mir Monsef
Sales Key Account
Marco Torti
Technical Consultant
Fabio Pirotta
R&D Manager
Chiara Redaelli
Designer Project Manager
Fabio Beretta
Project Manager
Daniele Sogos
Technical Team
Gian Antonecchia
Technical Team
Next article

DoDo: eco-sustainability and refinement for watch boxes

Wooden packaging with sliding opening for the launch of the new watch.

DoDo: eco-sustainability and refinement for watch boxes

Wooden packaging with sliding opening for the launch of the new watch.