The Ray-Ban project
Giovanardi has founded the Retail Division to support Luxottica and Ray-Ban.
Luxottica
Eyewear & Watches
Retail / Window Display
In the last years, we have been dealing with the production, installation and distribution, in Italy, Europe and US, of display systems for Ray-Ban shop-in-shops in airports, shopping centers and department stores.
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Some relationships with customers allow each other to grow and to change. It was the case for us with Luxottica and Ray-Ban, the most iconic sunglasses brand in the world. Since 1999, the brand Ray-Ban is part of the customers of Luxottica, a leading company in the design, production and distribution of sunglasses and eyewear.
Luxottica, being already a Giovanardi customer for other projects, challenged us to install Ray-Ban shop-in-shops worldwide.
We have assessed the need of the customer to give the right visibility and strength to a product so well established in the international fashion consciousness and we have created the Giovanardi Retail Division, specifically designed to offer an additional service to Luxottica.
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Taking on the challenge of this project has been for us an opportunity for great growth and creative impulse.
For each shop-in-shop that we install, first of all, we conduct a survey, in order to detect the necessary measures for the drafting of the project, that is customized for each store.
The display systems are composed of metal towers, tube-shaped structures in iron with metal boxes supporting shelves in polycarbonate lit by LED boards.
The entire work requires a perfect organization for the logistics and on-site installation of the structures and of all the Ray-Ban material: backdrops, platforms and customized visuals, depending on the destination store.
The result: a large-scale project, in terms of volumes, image and production. An innovation with the foundation of the Retail Division.
![](https://www.giovanardispa.com/wp-content/uploads/2018/09/giovanardi-5.jpg)