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The playful femininity of Dolce Garden Eau de Parfum

We display the harmony and beauty of a Sicilian rose garden in the stores.

Client
Shiseido
Sector
Fragrances & Cosmetics
Tag
Display

The inspiration comes from the visual of the marketing campaign of Dolce Garden Eau de Parfum: the vision of the photographer Victor Demarchelier who portrays Chiara Scelsi in a blooming rose garden.

Hence the idea of ​​reproducing that garden, the pots, the roses, the green of the leaves.

We find the large plastic pots, the small pots in terracotta, the roses of the perfect color.

We study how to secure the terracotta to the display, how to insert the roses into the pots, we manage to source the requested quantity of roses.

We create Shelf Glorifier, Counter Tester, Floor Merchandiser, Window Standard, Window Deluxe.

In conclusion: we bring the joy and cheer of a rich Sicilian garden in the stores of every city.

Steps
1.Research of materials
2.Production
Team
Max Miglio
Sales Manager
Barbara Mauri
Designer Project Manager
Claudia Gandolfi
Sales department
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