Hanging, lightness, elegance

Displays with minimal design and optical effects for Prada eyewear.

Client
Luxottica
Sector
Eyewear & Watches
Tag
Display
Summary

Displays in several different sizes, starting from the ‘small window’, a minimal, essential configuration, in the avant-gardist Prada style, with hanging exhibition shelves for men and women eyewear.

 

An enchanting optical effect.

The concepts of hanging and lightness have inspired the design of the customer of a small window for eyewear with hanging products framing the official visual of the marketing campaign.

We have worked on the prototypes, as samples for a large-scale production, with worldwide distribution.

The research has been the most exciting step of this project: research of surface finishing techniques, research of materials, research of processing techniques and rapid “folding” assembly.

New aesthetic / technical solutions

The hanging window has been realized thanks to the use of new materials and to the development of a special joint system for shelves and visual holder.

We have produced 1590 pieces and we have overcome any problem of material sourcing, expediting production lead time.

Steps
1.Research of techniques and materials
2.Prototyping
3.Production
Team
Dariush Mir Monsef
Sales Key Account
Marco Torti
Technical Consultant
Fabio Pirotta
R&D Manager
Barbara Mauri
Designer Project Manager
Daniele Sogos
Technical Team
Edison Borbor
Technical Team
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