The sensuality of a magnolia flower for the new fragrance by Bulgari

A refined and minimal display for the Eau de Parfum Splendida Bulgari Magnolia Sensuel.

Client
Bulgari
Sector
Fragrances & Cosmetics
Tag
Display

The challenge that we have seized and won is the research for the perfect flower, apt to be colored and customized, just like the one portrayed on the visual of the marketing campaign of the floral elixir by Bulgari.

The development has been managed in China, where we have produced several color samples starting from a white flower in polyurethane, until we have found the perfect compound to realize the image of the fragrance marketing campaign.

An important detail for the project: to identify the ideal size of the flower, identical for both the Shelf Tester and the Counter Tester.

Therefore, we have enriched the base of the display, colored in the same shade as the bottle Bulgari Magnolia Sensuel, by adding the magnolia flower, light and sensual.

Steps
1.Development
2.Research of the flower
3.Customization
4.Production
Team
Max Miglio
Sales Manager
Marco Torti
Technical Consultant
Fabio Pirotta
R&D Manager
Barbara Mauri
Designer Project Manager
Daniele Sogos
Technician
Claudia Gandolfi
Sales department
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