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Refined mirror effects for L’eau Blue Miu Miu

The innovation in the Shelf Tester that stands out for lightness and freshness.

Client
Coty
Sector
Fragrances & Cosmetics
Tag
Display

Our customer Coty has requested us to design a prototype for the fragrance display Shelf Tester, to enhance the magnificence of the iconic bottle Miu Miu in transparent and shining glass, to run a production of about 2000 pieces.

As a special requirement, they asked for a technical support in the realization of this display, characterized by very refined surfaces and covered with beveled mirror tiles of different colors.

“We like challenges. That is why we love projects where we imagine solutions never experienced before.”

We had the successful idea to use methacrylate mirror instead of glass.
The result is a refined Shelf Tester, whose mirror effects attracts us by duplicating our image.

Steps
1.Research of different existing mirror materials
2.Evaluation of mirror coloring techniques
3.Study of geometry for injection technique
4.Fine-tuning the beveling technique of small-sized mirror methacrylate
5.Optimization of the processing of covering, to ensure rapid assembly
Team
Max Miglio
Sales Manager
Marco Torti
Technical Consultant
Fabio Pirotta
R&D Manager
Barbara Mauri
Designer Project Manager
Daniele Sogos
Technical Team
Claudia Gandolfi
Sales department
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