10 artist for 100 years – Conference in Assolombarda
Giovanardi has chosen the Assolombarda headquarters in Milan to introduce to the press the project “10×100 Fabbrica d’Arte Contemporanea” designed to celebrate its centenary.
Antonio Calabrò, Director of the Pirelli Foundation and Vice President of Assolombarda, opened the meeting, underlining the visionary nature of the initiative that places the company reality in close dialogue with the world of art and the language of our time. Speakers that attended the presentation moderated by Giacomo Nicolella Maschietti: Massimo Giovanardi, president of the homonymous company, the curators Martina Cavallarin and Marco Tagliafierro, the scientific coordinator Giovanna Felluga and some of the artists participating in the initiative.
“Fabbrica d’arte” in order to underline the transformation of Giovanardi, in this occasion, in an artistic laboratory for the production of ten works of art.
Research applied to materials and machinery translated into an artistic project that will culminate with an exhibition in the factory premises in October and November 2019, a period in which the factory will thus open its doors to: schools, citizens, institutions, foundations and local associations, customers, suppliers, employees families and anyone that could be interested.
10 are the artists selected and invited by the curators to get involved with materials and technology from Giovanardi to create an art work that will remain property of the artist.
The artists: Alessandro Agudio, Marie Denis, Marotta & Russo, Jacopo Mazzetti, Daniele Milvio, Gianni Moretti, Riccardo Paratore, Riccardo Previdi, Michele Spanghero and Patrick Tuttofuoco.
The communication was entrusted to the PCM studio by Paola Manfredi