Prada sustainable glorifier
Display - Beauty
Pos / Display / Window display
To present the new Titanium eyewear collection, Prada Group Eyewear wanted a precise solution, that could be minimalist but also as sustainable as possible without altering the aesthetics of the display.
The technical challenge was to combine clean and essential aesthetic codes following a path of sustainability in the choice of materials and construction solutions.
The result? The final Glorifier is made of 100% aluminum, a material of renewable origin, recyclable, durable and therefore with a low environmental impact, easily disposed of like a common can – all with an essential but high-impact design, in a perfect creative synergy with the Prada Titanium eyewear collection.
For this innovative project, we won the Gold Award at the last POPAI AWARDS PARIS