Nautica watches display the sea in town

The displays for the watches by Nautica, inspired to boats design.

Client
Timex Svizzera
Sector
Eyewear & Watches
Tag
Display
Summary

For the new watches by Nautica, we have cooperated with Habits Studio to design and produce displays inspired to the design of Wally boats, functional to the re-positioning of the brand in a technological and contemporary perspective.

We have been invited by the customer to attend the creative contest named “The sea in town” and we have received a sample board with the guidelines and material references to create the displays of the new watches by Nautica and to convey the re-positioning of the brand in a more modern and technological perspective, referring to the nautical world.

In cooperation with Habits Studio, we have proposed a solution inspired to Wally boats, glorifying the form and ‘hull effects’ of the boat, the shape, the curves, and its storage capacity.

Several possible configurations to get the best opportunities

The production, worldwide addressed, has included all possible configurations to get the best opportunities: central window, 3D backgrounds, extensions, etc.

Main materials are: lacquered wood, metal plates, watch supports in fabric.

Steps
1.Contest with creative concept in cooperation with Habits Studio
2.Cost analysis and creation of mockups
3.Production made in China
Team
Beniamino Balconi
Sales Key Account
Annalisa Panza
Development and China Production Manager
Kyla Ouyang Yujie
QC China and Partner Supervisor
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