Coca-Cola Red Silhouette lamp
Food & Beverage
Pos / Display
With the aim of raising the target perceived by end customers, we worked together with the Habits creative studio in Milan to create the Red Silhouette lamp for Coca Cola.The idea was to reduce the glass bottle of Coca-Cola to the essentials to leave only its iconic and sinuous silhouette, which has remained unchanged since 1915.
We took care of the whole process, from creativity to the development and research of materials up to production.