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Barilla “Al Bronzo” project

Client
Barilla
Sector
(Fra) Food & Beverage
Tag
Pos / Display / Window display

We are very proud to have supported Barilla in the new “Al Bronzo” project, designing a a special box together with the branding agency Robilant, to give the new range of raw milling pasta an innovative and exclusive identity, fully in line with the brand’s long-standing heritage.

145 years of history

Barilla Al Bronzo draws on the traditional method of bronze drawing and combines different 100% Italian varieties of durum wheat, for a pasta with an intense roughness and an amber yellow color. The packaging is presented in an absolute red, with the intention of marking a vivid differentiation with the rest of the range.

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