Pop-up for Paradoxe Virtual Flower Eau de Parfum by Prada

Client
Prada
Sector
PERFUMES & COSMETICS
Tag
Shop fitting

Prada’s pop-up at Sephora is dedicated to Prada Paradoxe Virtual Flower Eau de Parfum, the brand’s new women’s fragrance.

Giovanardi created the entire pop-up, including the large flower that emerges, an expression of a highly enigmatic femininity. An invitation to explore and express the paradoxical and multiple dimensions of femininity.

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