Eyewear displays for Prada

Displays with minimal design and optical effects for Prada eyewear.

Client
Luxottica
Sector
Eyewear & Watches
Tag
Pos / Display
Summary

Displays in several different sizes, starting from the ‘small window’, a minimal, essential configuration, in the avant-gardist Prada style, with hanging exhibition shelves for men and women eyewear.

 

An enchanting optical effect.

The concepts of hanging and lightness have inspired the design of the customer of a small window for eyewear with hanging products framing the official visual of the marketing campaign.

We have worked on the prototypes, as samples for a large-scale production, with worldwide distribution.

The research has been the most exciting step of this project: research of surface finishing techniques, research of materials, research of processing techniques and rapid “folding” assembly.

New aesthetic / technical solutions

The hanging window has been realized thanks to the use of new materials and to the development of a special joint system for shelves and visual holder.

We have produced 1590 pieces and we have overcome any problem of material sourcing, expediting production lead time.

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