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The evolution of Amplifon packaging

A box with innovative design: resistant on the outside, soft on the inside.

Client
Amplifon
Sector
Medical
Tag
Packaging & Gift
Summary

The new packaging for Amplifon hearing aids has been designed to simplify the life of people using such products daily, thanks to an accurate selection of materials and to the attention to design and details.

 

The project has been realized in cooperation with Habits Studio.

We have designed and developed an advanced box for Amplifon hearing aids, as to meet the need for a packaging that could suit a very wide range of products, with an innovative and functional style.

Inspired by the shape of a cup, we have combined the mechanical strength of the polycarbonate with the flexibility of the silicone-based internal material, to create a highly protective and user-friendly box, containing the product and all accessories for perfect maintenance.

An easy, functional and resistant packaging, with a modern aesthetic.

Inside: a real airbag that protects the device from external shocks and a space for stocking batteries to be always equipped with.

Outside: an unbreakable box with modern design with the logo Amplifon, for the immediate identification of the brand.

The production has been realized in China and the project has expanded from the national market to the international market.

Steps
1.Cooperation with Habits Studio that has worked on the creative concept.
2.Study and definition of the project, research of the materials.
3.Development, industrialization and engineering.
Team
Beniamino Balconi
Key Account Manager
Marco Torti
Technical Consultant
Fabio Pirotta
R&D Manager
Giuseppe Bracigliano
Designer project manager
Annalisa Panza
Development and China Production Manager
Kyla Ouyang Yujie
QC China and Partner Supervisor
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