DoDo: eco-sustainability and refinement for watch boxes

Wooden packaging with sliding opening for the launch of the new watch.

Client
Pomellato
Sector
Eyewear & Watches
Tag
Packaging & Gift
Summary

We have created for DoDo a watch box in eco-sustainable wood certified FSC, with logo and customized colors for men and women. The inspiration: the wooden pencil-cases used in the past, with sliding opening.

The project is defined during the contest managed by Pomellato for the launch of the watch DoDo. The request of the customer: to produce a box already designed by DoDo, in eco-sustainable wood, colored charcoal grey for men and white for women, with the logo DoDo well visible on the wood.

The box has a sliding opening, inspired to the wooden pencil-cases used in the past, with an internal space for the positioning of the watch.

A childhood memory inspires a sober, refined, innovative packaging.

During the prototyping step, we have studied the best technique to realize a wooden lid that could slide without getting jammed and without missing the track. Our solution: to put a rubber seal on the top of the lid.

For this project, DoDo has obtained the FSC International Certification, specific for the forest sector and the products derived from forests, that guarantees that the product originates from a forest and a supply chain managed responsibly.

The first protoyping step has been managed in Italy, then in China.

Steps
1.Contest for the production of the box
2.Prototyping and cost analysis
3.Production
Team
Beniamino Balconi
Key Account Manager
Marco Torti
Technical Consultant
Fabio Pirotta
R&D Manager
Chiara Redaelli
Designer Project Manager
Giuseppe Bracigliano
Designer Project Manager
Kyla Ouyang Yujie
QC China and Partner Supervisor
Annalisa Panza
Development and China Production Manager
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